The French brand has announced it will no longer adhere to the industry’s calendar. It could be setting the precedent for fashion, post-coronavirus
Saint Laurent has announced that it will remove itself from the fashion calendar. It is a decision that feels like the first step towards a post-coronavirus future in the industry. The French brand will no longer adhere to the fashion calendar of showing collections twice a year on the international fashion calendar – instead, it will create its own. “Saint Laurent has decided to take control of its pace and reshape its schedule,” the company said in a statement released on Monday. It will “launch its collections following a plan conceived with an up-to-date perspective, driven by creativity”.